Wrong Commission. Broken Trust.
Drama.

Here’s how we fix it.

RevTruth connects unlinked effort — meetings, calls, intros, whatever — to closed revenue.

Your reps get credit, your CRM tells the truth, and GTM teams finally align.

What RevTruth Actually Does


Not vaporware. Not a spreadsheet. Not another dashboard no one uses.

Here’s the three-part system we’ve built — and how it fits into your CRM and workflow.

A simple start: the RevTruth CRM connector page.

Step 1: Connect Your CRM


Whether you’re using Salesforce, HubSpot, or both, we make it simple.

RevTruth connects to your CRM via secure API and mirrors the data we need — such as Leads, Contacts, Opportunities, Campaigns, Activities and/or custom objects or fields if needed.

🔒 No browser extensions
🔒 No risky field writes required
🔒 No changes to your CRM unless you want them

You or your CRM admin log in to RevTruth and connect your CRM.

Step 2: We Define Matching
Logic — Together


Every company has its own version of “credit” or upstream effort.

You might want to match:
✅ Calls or meetings → Opportunities
✅ SDRs → Contacts → Opportunities
✅ Upstream Opps → Downstream Opps
✅ Campaign Members → Leads
✅ Events → Revenue
✅ Referrals → Closed Won
✅ … or ten million other combinations

We do a brief onboarding call:

1. You describe the “should’ve linked” scenarios
2. After the call, we translate your logic into the RevTruth back end
3. You get an email to review and approve matches

You talk. We codify. You don’t lift a finger.

Get match results via CSV/Excel, in the CRM, or inside RevTruth.

Step 3: You Get Match Results


RevTruth runs your match logic across your CRM data.

Results can be:
✅ Written into your CRM (optional)
✅ Delivered as a clean spreadsheet
✅ Downloaded from your RevTruth login

You’ll see:
✅ Who drove the deal
✅ Which efforts matched to closed revenue
✅ What attribution your CRM missed

Want to update the rules later? Just tell us.

We manage versions, QA changes, and keep it clean.

You receive regular updates that link records properly.

A diverse group of colleagues shaking hands during a productive office meeting.


What You Won’t Have to Do


❌ No UI to learn
❌ No setup wizard fights
❌ No dashboards to babysit
❌ No “how do I set this up?”

What You Will Get


✅ Concierge-level service
✅ Credit — where credit is due
✅ Fewer political fights
✅ Crystal-clear matches
✅ Confidence in attribution


You need simple. Accurate.

Your insight; reflected in all GTM systems.

You need RevTruth.
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Why We Built It

Sleek laptop showcasing data analytics and graphs on the screen in a bright room.

Transparent Pricing

With a free proof of value, a flat fee, and no hidden costs, RevTruth provides dependable results and predictable pricing.

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We built RevTruth after seeing the same pattern repeat across SDR, marketing, and RevOps teams:

  • The CRM isn’t lying, per se — but it doesn’t tell the truth
  • SDRs work the top of the funnel — but don’t get credit when deals close
  • Managers manually backfill effort in spreadsheets to justify comp
  • Drama ensues at QBRs or GTM review meetings when teams fight
  • Reps get frustrated, teams misalign, and leadership flies blind

We believe someone has to tell the truth. So we built a product that could.

Stop having recurring debates and offline spreadsheet chaos.

RevTruth connects the records everyone assumes were linked (but aren’t) — so commissions, QBRs, and reports don’t collapse into offline spreadsheets and arguments.

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