Attribution Is a Political Problem, Not Just a Data Problem

You’ve probably been in the meeting.

Sales is saying they sourced the deal. Marketing has campaign data. SDRs have the call logs. Everyone’s pointing to a different part of the funnel — and no one’s really sure who gets credit.

But in the real world, attribution is political. It’s about who controls the narrative. Who gets visibility. Who gets comped. And who walks into the boardroom with ammo.

Marketing & SDRs Usually Lose That Battle

Why? Because their influence is diffuse. An SDR might make first contact, but the AE closes. Marketing might run the campaign that nurtured the lead — but sales gets the credit.

If the attribution logic in your CRM isn’t airtight, guess what happens? Power flows toward whoever can shout loudest.

RevTruth Gives You the Receipts

RevTruth doesn’t just match activities to opportunities. It gives you the ammo you need for internal conversations.

We help you say, “Here’s the actual record of what we touched — and here’s where it connects to pipeline.” In minutes. Without messy spreadsheets.

This Isn’t About Ego — Its About Truth

Good attribution isn’t just about doling out credit. It’s about aligning the team. Fixing comp plans. Building trust. And making sure no one’s left behind in the narrative of how revenue is created.

Attribution is political. But RevTruth helps you win the discussion — with real data.

Start winning, today!