Most Attribution Dashboards Are Lying to You
Attribution dashboards feel reassuring. The pie charts, the touch models, the tidy source fields — all telling a clean story about where your pipeline came from. About who drove the closed/won deals.
But here’s the uncomfortable truth: most attribution dashboards are lying to you.
The Illusion of Precision
CRMs and attribution tools make it look like the data is definitive. But what’s really happening? They’re visualizing whatever fragments of data happened to get logged.
If an SDR didn’t log that first call, it’s invisible. If marketing’s touchpoint wasn’t tagged right, it’s gone. If an AE didn’t link the right contact, good luck proving influence.
Dashboards don’t catch missing links. They just paint a pretty picture over gaps.
Why This Costs You Pipeline Trust
When the numbers on the screen don’t match what the team *knows* happened, people stop trusting the data. SDRs feel erased. Marketing fights for recognition. RevOps burns cycles auditing reports.
And leadership? They make decisions off distorted reality.
- Pipeline looks weaker than it is
- Top-of-funnel gets underfunded
- Credit goes to the loudest voice, not the true driver
What You Need Instead
You don’t need more charts. You need connection logic that surfaces the truth. You need RevTruth.
RevTruth finds the links your CRM missed — and gives you attribution that’s clear, defensible, and fast.
