3 Attribution Myths Killing SDR & Marketing Credibility in Boardrooms

You know you’re driving pipeline. But when attribution breaks, boardroom conversations shift — and suddenly, marketing and SDR contributions are invisible.

Myth 1: “If It’s Not in the CRM, It Didn’t Happen”

This is the classic fallback. But here’s the problem: CRMs are only as accurate as the data entry — and human compliance is never perfect.

Calls don’t get logged. Campaigns touch leads that never get attributed. SDRs do real work that never appears on the opportunity record.

The truth is: just because your CRM doesn’t reflect an action doesn’t mean it didn’t create value. But if you don’t fix that gap, you lose visibility and credit.

Myth 2: “Attribution Is a Solved Problem”

It’s not. Most companies are using outdated logic, stitched-together spreadsheets, or heavy tools that sound impressive — but miss the mark.

If attribution were solved, you wouldn’t have SDR leaders asking why comp is off. Or marketing leaders fighting for credit in QBRs.

You’d have clarity. And confidence. And you’d never hear “we can’t prove it came from you.”

Myth 3: “Fixing This Requires a Giant Platform”

You don’t need a monolithic revenue attribution suite. You need a sharp, lightweight solution that works with what you already have.

RevTruth connects SDR work, campaign effort, and other GTM activity to real opportunities — fast. No months-long implementation. No change management. Just results.

The Takeaway

Bad attribution doesn’t just cost you reporting accuracy — it erodes trust, morale, and influence. If you want the board to see what your team’s really driving, you need a better mirror.

RevTruth gives you that mirror — without the noise.