
Step 1: Connect Your CRM
Connect to Salesforce or HubSpot in our app. Our simple setup ensures that you get started quickly without technical hassles.

Step 2: Concierge Setup Call
No DIY builders. We talk to you, capture the real-world logic, and configure it in RevTruth. No headaches. No confusion. Configured by us.

Step 3: Matching Runs
We run those rules — matching unlinked information. You get clean, auditable match results — as CSVs, CRM updates, or both.



RevOps Thought Leadership
Practical insights, no fluff — just hard-won lessons from fixing data where it breaks.

Most Attribution Dashboards Are Lying to You
Why pretty charts can hide the truth about pipeline influence — and what to do instead.

Your CRM Isn’t a Source of Truth — It’s a Source of Stories
CRMs don’t record facts — they record the stories your team had time to tell.

The More Complex Your Attribution Model, The Less Anyone Trusts It
Why over-engineered models lose buy-in — and what to do instead.